[sejje]

That's only the case because this company has built its model with Google as a primary player.

I understand the facts of the situation--a rap lyrics website HAS to build around Google to achieve optimal success. But if you aren't willing to give away that much control, build a less-successful version or just find another business.

[mindcrime]

This certainly points out one interesting thing... each and every content producer in the world has a vested stake in promoting other, alternative search engines. No one should put all of their eggs in one basket.

If you're a content producer, you should absolutely be looking for ways to promote other search engines (and other traffic sources) as a hedge against getting screwed by a change at $DOMINANT_PLAYER.

[blakeley]

No, this company has built its model with search engine results as a primary player.

Google just happens to be the monopolist (and, furthermore, the cartel) in search.

[sejje]

I disagree.

That said, the landscape was already formed when they made that decision, so I imagine it was an informed one and doesn't change the meat of my comment.