> If you can get every user to invite one other user, you'll have a huge site in no time.
The ironic thing about this is that you have to have product/market fit for people to recommend the product to other people. Consider every case (there aren't many) where this strategy was successful.
This does seem to work sometimes in the case of e.g. Kickstarter, but less than half of kickstarter projects reach their funding goals so it's not a great example.
My previous attempts were geared towards small businesses which made user invites difficult.
Recently, I have started reading more about growth hacking. It may be very useful for the current product I am working on which is an app first service directly targeting end users.
The ironic thing about this is that you have to have product/market fit for people to recommend the product to other people. Consider every case (there aren't many) where this strategy was successful.
This does seem to work sometimes in the case of e.g. Kickstarter, but less than half of kickstarter projects reach their funding goals so it's not a great example.