[Theodores]

Modern goes out of date. You don't call things modern, other people call your things modern.

'Module' is more likely. As in 'app' for 'application'. A 'module' implies something that works with other things so a 'calendar module' could work with a 'contacts module' in a 'modular way'. Apps just do their own thing and are standalone, modules integrate into a whole.

Anyway, this is a speculative story about nothing more than a filing for a name. They should put filings in there for things like 'rocket ship' just to get bloggers talking even more speculative nonsense.

[nailer]

> Modern goes out of date. You don't call things modern, other people call your things modern.

Agreed, but MS already call the Windows 8 UI 'modern'.

[Someone]

"Modern goes out of date."

That's not a problem for Microsoft branding. That has a typical shelf life of three to five years.

Also, I think their goal should be to navigate it back to 'Windows' as soon as possible. It's a bit like "the new Coke". Do you think Coca Cola intended that phrase to last forever? (Sorry, couldn't think of another example. Please don't follow up with remarks on how the new coke ended)