[Theodores]

I think you are getting way ahead of yourself in some aspects, as of yet you have not done anything to make your service 'sticky or viral'.

How about this:

Create a website called "Life goes on..." (or something like that, 'It wasn't that bad really' also conveys the sentiment).

In your newsletter send a few news headlines for the day that the regurgitated instagram picture was taken.

Invite your subscribers to post the picture to the "Life goes on..." site, with a few words regarding what they were doing.

On the "Life goes on..." site juxtapose the big picture media headlines for the day (which are inevitably bad things) along side people's happy stories. Allow some simple tagging system for submissions to facilitate this. For instance, recently the entire world was in mourning because Africa's greatest ever Freedom Fighter passed away. However, whilst that was going on plenty of other people were celebrating christenings, new births and that sort of thing.

Allow people to upvote, add comments, share and so on. Make it searchable/sortable by tags.

Also consider music, people like to have a soundtrack to their lives. Do something with that.

You will be able to create a site useful to social historians and give people a means to participate in the project in a fun way using your original idea.

Most importantly to you, there will be something to monetize using the standard advertising model we all know.

[elohesra]

Wow, that's possibly the most hilariously offensive idea I've heard of in some time. Given your lionization of the man, you clearly care about Mandela, so imagine the product you're suggesting: a big picture of Mandela with some sort of respectful, eulogizing headline, next to which is a picture of a lolcat with some glib pun, and the -- almost sarcastic -- title 'Life goes on' above both.

The mental picture alone is amusingly objectionable.

[Theodores]

Actually we have that already in newspapers.

Do you want me to dig out the Daily Mail front page with the President doing a selfie, Miley Cyrus twerking and an X factor winner doing something pointless?

I am proposing something far less objectionable to that which passes as 'normal' for the media.

[elohesra]

There's a reason that the Daily Mail is held up as a figure of ridicule.

EDIT: While amusing, my glib original answer ignores one important point: the Daily Mail sells, and it sells extremely well (it's the most circulated UK newspaper). However, while it's true that the Daily Mail does precisely what the parent poster is proposing, I'd argue that the internet demographic (especially the photo-sharing/social media market) tends to swing younger than the Daily Mail's audience. This will result in young people either:

A) deliberately gaming the site to show offensively contradictory images alongside each other (e.g. something racist next to Mandela) or B) complaining about situations like A

While the Daily Mail does peddle in hypocrisy and bile, it peddles in carefully curated hypocrisy and bile. It knows its market well, and it knows what it can juxtapose. It knows it can rant about paedophilia on one page and then write saucy articles about teenaged royals on the next page, because it knows what its market will tolerate. Allowing a crowdsourced attempt at the same will result in mayhem that targets nobody and offends a lot of people.

[bosslee]

you are right, I might be getting ahead of myself. Because tbh I only have 30 users right now :D But I thought it would be good to have a propose business model in mind before moving deeper into the project.

As for the site to allow users to repost their image > I like this. Maybe I can create a tumblr site and allow users to submit photos.

Thanks for the suggestions.