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by ada1981 4562 days ago
1)set up an affiliate deal with a service that turns the photos into real products and integrate with their API.

Send them the photo, and then give them the option to buy a print / hat / sticker / skin / etc.

2) you can use display ads from other networks in your email news letter if you want to try that, but it's a pretty abstracted revenue stream

3) sponsorships are much better than ads on low traffic properties.. I have luck selling ads at close to $1k / cpm equivalent for a blog I ran.

4) joint ventures -- run the app for free and then once a week / month / whenever promote a specific offer to your list.

5) I'd be focused on getting users first and probably the only action I'd want them to take is to recommend the service to friends.. Otherwise, you are trying to reinvest ad revenue from users to recruit more users - it seems that focusing on getting your viral coefficient above 1.0 would be a better use of focusing the actions of your users since the users are the best evangelists... Maybe even just having a feature for them to share the photo on Facebook, etc and include a link back.. Better yet, have an automatic option to autopost the throw back photo to their time time.

1 comments

thanks for the reply and suggestions. I agreed and feels that sponsorships (in this case) might work better for me. JV is definitely something interesting for me to try out too.

I realised that dkokelley and you shared a common advice for me and that is to grow the users first. I totally agreed with that.

This is my first web app too. So I also I like to ask in your opinion and dkokelley how long would you give your pdt/service a chance to reach product market fit? Currently I have on 30 signups. What if after 3 months it stands at 300 users? Do you use number of users as a metric?

Thank you :D

Sign ups will help you determine your cost to acquire a customer and how predictable that can be.. I'd look at that more than raw sign up numbers.. Also, how many people do you need to make money?