[mjp94]

I can't help but feel that this will turn out the same way as how HTML5 is used on mobile phones for native apps right now, where your app ends up not looking native to any of the devices, despite the benefit of one code base for the app.

[Danieru]

Of course it will! This is Cordova, the same Cordova as used on BB10, Android, and iOS. This is less webapps and more html stuffed into a native app.

This should not be mistaken for something akin to FirefoxOS. Full disclosure: I've dabbled in systems programming on both Cordova (for BB10), and Gecko. Cordova is but a crude approximation to a proper web environment. Long live Gecko!