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by NamTaf
4564 days ago
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You call it a "SEO tactic" here but I'm sure you'd not bat an eyelid if it were referred to as "growth hacking" elsewhere. The problem is how much power Google holds over most of the web. You game the results and they turn their attention on you? Congrats, you're wiped out. Essentially, there's a very blurry line between 'growth hacking' and 'being annihilated by Google' and no-one's really sure where it is. That's what's interesting here. |
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Except in the cases where the line isn't blurry, i.e. the well-defined set of rules about which G has repeatedly said "we'll penalize you for ignoring these!" Unfortunately the tactic RG used wasn't a blurry-line grey-area tactic, it was one G clearly said don't use.