[AndrewKemendo]

I think this is exactly it.

Their affect is another example of cultural appropriation of "urban" culture by three very affluent guys (Stanford & Yale grads), which I think turns a lot of people off, including myself. As someone who genuinely grew up in that culture, it is painfully cringe worthy and just sad to see people who have no background in it adopt it. Their Disrupt interview was a genuine display of the generally awkward douchebaggery that comes from that appropriation.

So when I see folks like this do poorly because of arrogance, it is indeed schadenfreude.

[adamnemecek]

Yeah, that interview is like the definition of the word 'tool'.

[nikapius]

It's incredibly racist and classist for these privileged plutocrats to mimic the dialects of the underprivileged. The ironic and overplayed way in which they take on the pose also makes it clear that they intend it as a publicity stunt--not as genuine respect for the culture or because they fit into the culture or want to fit in. They just want money and they think this is a money making stunt.

It's one of the clearest examples of cultural appropriation and exploitation by a corporation. Really fucking disgusting.

Imagine if an American corporation wants to sell vacations to Mexico, and as a publicity stunt the CEO dresses up like a latino stereotype and adopts a Spanish accent.

This is how the Rap Genius douchebags-in-chief come off. Racist fuckheads.

[vdaniuk]

Is it genuine rage or sarcasm? It seems to be genuine but I just can't believe that.

[d23]

I don't find any of his points to be too far off. If they were a bit more modest and down-dressed I might think they had a genuine respect for hip-hop.