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by itsprofitbaron 4561 days ago 

  "They should care about delivering the best quality search results to their users, and nothing else"
That's why they focus on Bad SEO because it means that they won't be showing the best results to their users. Bad SEO means manipulating the results to rank instead of, showing the best results to users.

  "A fair page ranking system would be entirely transparent, rigidly enforced"
They penalised RapGenius for breaking their Webmaster Guideines[1] which are both transparent and enforced.

  "But the second the infraction is corrected, the penalty should end, and the site should be restored to its proper rank."
That's actually how it works. As I tweeted to Josh on Twitter[2] this actually happens to all sites once they've got themselves out of a penalty and the Google Algorithms trust the site again.

[1] https://support.google.com/webmasters/answer/35769?hl=en

[2] https://twitter.com/profitbaron/status/415918373575213056
1 comments
CamperBob2 4561 days ago
So it's not the case that a 30-day penalty period is being enforced against them, as several other posts have claimed? If so, I stand corrected.
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itsprofitbaron 4560 days ago
The people who are claiming that do not know anything about SEO. They're pulling figures from fresh air. For instance, in the case of JC Penney[1] it took them 90 days to recover from their penalty but it took Interflora[2] 11 days etc.

The penalty is applied until, the site fall backs into the Google Guidelines[3]. Google actually helps Webmasters to get their site back in line with their guidelines through informing them what type of penalty[4] it is. For instance, if it is a link penalty like Rap Genius has, Google shows example links within Webmaster Tools (usually 3 of them) to provide insight, on links which Google considers to be falling outside of those guidelines.

However, the links which are going to be affecting Rap Genius were predominantly because of the "tweet-for-links" system, the identification and removal of links should be relatively quick and straightforward.

[1] http://searchengineland.com/90-days-later-google-lets-j-c-pe...

[2] http://searchengineland.com/interflora-gets-google-rankings-...

[3] https://support.google.com/webmasters/answer/35769?hl=en

[4] https://support.google.com/webmasters/topic/2604771?hl=en&re...

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