|
|
|
|
|
by MJR
4563 days ago
|
|
I completely disagree. 'Funny ways to market it' will instead be 'Offensive and inappropriate' in many settings. The average person on the street doesn't give presentations, so immediately you're trying to target an education or business market. Is that the audience that will respond best to a name that can be taken out of context or isn't easy to grasp? Simply choosing that name already gives you a steep hill to climb. Not every company can take a name like this and turn it into a viable brand. There aren't that many opportunities to be a Virgin Records and make it work. |
|
Besides, contrary to popular belief most people have a sense of humor. It's OK to laugh at sex jokes, it really is. I know there's been a wave of political correctness around here lately, but this is a bit much. It just makes me picture a bunch of boring people with zero personality too afraid to laugh at anything, and thus too afraid to connect with their audience because they just might offend someone's sensibilities.
This is realistic way to make Intercourse go viral (teehee). You need to take advantage of opportunities like this. This was serendipitous, but great marketers sometimes can't even create opportunities like this on purpose.