[vidarh]

Think of it this way: You really ought to have a failove/disaster recovery copy of your database, and an easy way of making offsite backups.

Set up a slave of your MySQL or Postgres database (no the slave is not a backup, but dumping it regularly is an easy first step to a very basic backup setup), hosted in a different data centre, and if you're a two person company you now also have somewhere to run analytics whenever you feel ready.

It can be <1 hour effort and a few tens of dollars a month in extra costs for a small system, yet makes a tremendous difference in resilience and gives you that db to run analytics against "for free" whenever you do need it.