[jere]

Ok, gotcha. Eyeballing the graph it looks like physical alone is rising and also you seemed to be implying physical would start to grow.

I've bought so few physical music products over my life that I assume my buying habits are completely different than the average person... but I have no idea. One case you might consider is gifts. On an impulse, I bought several Christmas music CDs last year and I also happen to use ad supported Spotify.