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by PierreA
4570 days ago
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I think my luck is that I was here at the beginning of the /marketiPad. I was not thinking the market would grow so much. Using the Montessori name was not a big marketing plan actually (I was really dumb about marketing 3 years ago - just check the name of my company, it is really not good - especially for the US Market!). It was just because the concept was coming from a Montessori activites my homeschooled daughter was doing...
Some people told me that it was a very good marketing to have used the Montessori name, and now I agree but at this time I didn't know that.
My second app and 3rd app has no "Montessori" in the title because I don't want to use this name too much (perhaps I should because my work is always inspired by Montessori methods we use at home...)
Anyway, picking a niche and sticking to it is definitively something important and that worked well for me. All my apps are in this niche.
As a final note: when I release my first, there was almost no competition. The market was empty. |
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