[rcavezza]

My assumption is their target market is the African American community. It looks like a razor specifically designed for the face of an African American man.

[benjohnson]

That's a very good target Market. Some people with African genetics tend to develop a lot of scar tisses from otherwise miner nicks.

http://www.nhs.uk/Livewell/skin/Pages/Keloidscarring.aspx

[jpessa]

wow, you're ignorant. it's a safety razor.

[AjithAntony]

Yes, but the language of the ad pretty clearly targets black people. Maybe the razor itself isn't particularly innovative, but perhaps the rest of the "system" offers some benefits. There already exist many "black" shaving products that claim to help reduce razor bumps and ingrown hairs.