[cjstott]

This will be interesting to watch. Given the sales page currently is simply a letter by Jason Fried, my assumption (and it is just an assumption) is that companies have gone with this offering because it's 37Signals. That said now momentum is built, that in turn should generate the referrals rather, perhaps more so than the initial buzz of working directly with 37signals people, so I guess this makes sense.

I've always seen 37signals as a very focused company, and this spin off enables them to focus back on their core business. I just finished reading Focus by Al Ries, hence this is top of mind, but 37signals seem the masters of relentless focus in the modern age.