[rimantas]

Yup.

  > You’re able to access this content without the need to
  > log in, enter a password or download an app.

This is only because that app is already on your device. And I am pretty sure the majority of Chrome, Opera of Firefox users did download an app.

[TuringTest]

The point is that you don't need an app specific for that data repository.

There was a time when you needed a different application to connect to each publisher, or each content type. You may be too young to remember that.