[swellular]

Working for a digital advertising agency, I've seen both sides of the coin. On the one hand, you experience a little disdain for ads. If you don't start off by analyzing them (what are they trying to accomplish? who is the audience? why is this relevant?) you generally ignore them with a pinch of disgust.

JacobAldridge, you nailed it in terms of the industry shifting towards a "give" approach, and as long as personalized ads aren't perceived as evasive by consumers, they will become much more potent and beneficial for both parties.

As for Mankhool's comment about the big corporate brands most are very familiar with, I think this idea is worth a shot: drop all current advertising and use the money towards donating public art. Paired with a great PR team, public art by Coca-Cola could make for a very broad and positive impression.