How so? And couldn't we make crime less profitable than not-crime by making not-crime more profitable and more accessible, instead of ruining the lives of the unlucky few who get caught?
The majority of people are happy living within accepted social norms. But there's 5% at each end of the Bell curve. At one end of the Bell curve, those 5% push social norms forward and eliminate things like slavery and segregation. At the other end of the Bell curve, those 5% flout social norms to their own advantage, and only violent reprisal keeps them at bay.