[girvo]

By targeting one gender, rather than both, advertising execs can ask for more money than a "generic" multiple gender ad. It's stupid.

[Intermernet]

Not stupid, sociopathically greedy. There's a difference, although they can sometimes seem the same.

[ps4fanboy]

Why do you think that is stupid?

[girvo]

Stupid was the wrong word. I understand marketing, and segmenting of markets quite well, it just frustrates me sometimes that it's a better choice economically, then just ignoring stuff like that and making awesome content. /shrugs

[ps4fanboy]

That seems fair, we must also keep in mind that public companies are legally bound to maximize profits for their shareholders. Being altruistic is something only privately held companies can do at the expense of profits.