[qq66]

You "log into Facebook once a day, maybe."

How few companies can you say that about? That you use their product every day? Your mattress. Your refrigerator. Your toothpaste. Your car. Not only have all of their manufacturers have been around for nearly a century, but they all have perfect substitutes: Crest and Colgate. By your own anecdote, Facebook is in a very enviable position.

[wcummings]

They're not going to disappear, that's for sure, my point was my level of engagement on Facebook is not what it used to be, the way I use it has changed.