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by michaelochurch 4574 days ago
Snapchat is a frivolous, silly app mainly used for sexting. I agree that there is something in combing asynchrony and ephemerality, but come on. Nothing run by the likes of Evan Spiegel is going to threaten Facebook. He's not in the same class as Mark Zuckerberg or Bill Gates. He's not even in the same class as me. He's a rich kid and a lottery winner and should have sold at $3 billion and let someone else run it.

Now, what's going to beat Facebook and LinkedIn and much else in the long run-- and by "long" I mean 2020-25 is something I call "quality social". Facebook provides "social" and there is no meaningful filter on quality. That's not a knock on Facebook; that's not its job. People can fill your feed with junk. Of your 400 "friends", 390 are really acquaintances. I have the most respect for what Meetup is doing ("use the Internet to get off the Internet") but the problem of providing a quality social experience over the Internet is an unsolved one. (Meetup just helps people plan offline experiences.) I think that it will start with multiplayer games. Board games are great at alleviating social awkwardness that forms when people are new to each other or haven't kept in touch for a while. It goes beyond games, though; really, the problem is how to allow people to have meaningful and social experiences in such a way that they can be online, offline, or mixed (i.e. a game where some people are physically in the same place and some are not, or a game that persists as their locations change). Maybe we should try this out, do an Ambition tournament some time in 2014. Anyway, there are a lot of unknown variables-- especially around mobile devices-- but Quality Social is where the future (of social/consumer web) is coming from.

2 comments

> Snapchat is a frivolous, silly app

Sure.

> mainly used for sexting.

Is this actually true? It hasn't really been my experience, but maybe my friends are prudes.

> I agree that there is something in combing asynchrony and ephemerality, but come on. Nothing run by the likes of Evan Spiegel is going to threaten Facebook. He's not in the same class as Mark Zuckerberg or Bill Gates. He's not even in the same class as me. He's a rich kid and a lottery winner and should have sold at $3 billion and let someone else run it.

The amount of butthurt in this comment is off the charts. You just took butthurt to 11.

Mark Zuckerberg was also a snotty, privileged rich kid once (he's not a kid anymore). In any case, who are you to put limits on what some 20-something kid is capable of? Because you have a lot of imaginary points on a comment board? Maybe his success is due to luck, or maybe it's because he didn't spend his time tearing down other people on a comment board.

Anyway, go ahead and build out Quality Social. Take the $3B offer, or maybe you should decline it because you're in another class.

The quality of a social interaction is almost entirely due to the people involved, not the medium that it happens over. If you want to provide a Quality Social experience, you do that by finding an original user group that knows how to socialize. Facebook did exactly that - they started with the most popular social club, in the most elite university, in the age group that does the most socializing. It worked out pretty well for them.