[andylstephenson]

Problem with LinkedIn is that you can say you can do or know anything but you can't necessarily demonstrate it. I agree the power of a recommendation/referral network like LinkedIn is useful, but this product seems to let you show how good you are to others.

[dannyking]

That's exactly the idea! We wanted to create a way to back up the claims you make about yourself. The idea originally actually came from a big interest in MOOCs and self-education. We wanted to create a way to be able to use this kind of education in job interviews that would be credible. It shouldn't matter where or how you learned something - just that you did. We also wanted to help people provide extra depth about the learning they did in more traditional settings (like college). For example in my case I studied Computer Science - but what does that mean I can actually do? This is a way to show that in a (hopefully) elegant way whilst keeping it skimmable in under a minute.