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by kayoone
4575 days ago
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But thats the point. MS and Google are trying, Apple is more or less only making safe bets, combining existing technologies and executing extremely well on improving those. Thats great, i love my Apple products, but its still a different philosophy. |
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Again, you don't know that because Apple doesn't use Research as a PR platform. Apple tinkered with something like the Glass.[1] It would be naive to think Apple R&D isn't tinkering with similar ideas. However Apple's marketing approach is very different and Apple on recent doesn't try to sell you on ideas that are 5 years away. Which is entirely why I'm hesitant to say "Apple isn't doing anything and Google is flying to the moon." In reality both companies are looking into very interesting products, the difference is while Google is telling the world, Apple would crucify anyone who leaked a blurry photo.
[1]http://www.theverge.com/2013/9/10/4714680/apple-developed-go...