If they titled it "Norway classifies Bitcoin as asset instead of currency". The tone would sound very different.
Another example is this:
"42% of Americans Know What Bitcoin is" [1]
vs.
"6% of Americans Think Bitcoin Is an Xbox Game" [2]
Both articles are talking about the same survey.
[1] http://www.coindesk.com/americans-think-bitcoin-is-xbox-game...
[2] http://www.theatlantic.com/technology/archive/2013/12/6-of-a...