[aniro]

You may not want to miss the larger point to take away from this.. ">> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end."..

"You get what you pay for" is an adage you will have to take into account when considering perceptions of your product by potential customers.

Whether correct or not, most people correlate price with quality such that a lower cost (to them) product is assumed to be of lower quality. Even those with an actual understanding of supply chains and intermediaries and their effect on pricing will do this, despite that knowledge.

[ddmf]

Perceived Value is something that is under perceived.