Well... Tuft and Needle is rediculous name for a mattress company. But congrats to your success. Also, please switch up your renders for actual photos. The renders are quite obvious and feel deceptive.
Thank you for the feedback on the name. We came up with it while we were tufting our first few prototypes. We were using these huge needles called tufting needles.
I agree with you on the renderings. We've gone through 3 photographers and have spent so much money on it and the results just weren't that great. So we had to be a little resourceful and use 3D renderings. This gave us the flexibility to capture what the product looked like and to iterate on the environment and lighting quickly. We'll add more photos for sure as we're able.
> Tuft and Needle is rediculous name for a mattress company
I like it. It's classy, rustic, gives the impression of hand-made, and everybody likes seeing an ampersand in a nice typeface. Compare "Crate & Barrel".
Obvious to you, maybe, but I showed three non-techie people the photos and asked them: "How do you think they get such perfect photos? Can you guess?" Only one figured it out.
I agree with you on the renderings. We've gone through 3 photographers and have spent so much money on it and the results just weren't that great. So we had to be a little resourceful and use 3D renderings. This gave us the flexibility to capture what the product looked like and to iterate on the environment and lighting quickly. We'll add more photos for sure as we're able.