[johmas]

That's a great question. We have used 3 different photographers since we first launched and haven't been able to get the quality we wanted. So to cut on our costs, and it was really expensive using photographers + studio + models, we moved to renderings. This allowed us to depict the product as it looks but move the camera around and get the right lighting.

[infinitone]

Wasn't there an article the other day on how majority of home indoor/decor photos are actually 3d renderings. All to save cost.