[Pitarou]

Thanks for your answers, guys. I get it now. In hindsight, it's obvious.

It's marketed at people who want to solve two problems:

1. How can I be sure that my diet is healthy?

2. How can I avoid expending so much time, effort and money on food?

And given some of the weird diets I've seen some geeks subsist on ("Only ham and pineapple pizza."), I guess it's not so surprising that some would like the idea.

It's also about safety in numbers. If 10,000 other guys are eating the same formula, you can be pretty confident that any "bugs" are likely to be found and fixed pretty quickly.

In a sense, this is a giant nutritionist experiment. If it's a success, there will probably be a few people who eat almost nothing but Soylent for years on end. Let's see if it keeps them healthy.