[duffdevice]

Am I the only one who finds it supremely annoying when somebody lists a string of hex numbers and says "this is the hex translation for <some string>"? There's no such thing as a hex translation of text. Of course, if you specify an encoding scheme, then it makes sense.

So in other words, this is an attempt to be clever but is actually just wrong.

[conesus]

I wouldn't go so far as to call it wrong. It's a pretty safe assumption that they are using ASCII as an encoding. And thank goodness ASCII is a subset of UTF-8, since that means if you are using either one of the two most dominant character sets to encode that string of text, you'll be able to translate the act's title with no problem.

[toki5]

I think that's needlessly nitpicky in this case. The hexadecimal title is a PR shtick to grab attention; the technical details of why calling it a direct hexadecimal translation is inaccurate don't really matter.