[jmathai]

I spent the better part of a year and a half on the premise that consumers care about data ownership. Spoiler alert, they don't. It's a similar concept in terms of what hackers tend to value.

There is a (small) niche of people that care about this stuff. But I can't help but feel that we, as hackers, try to communicate why others should care. Perhaps they should, I don't know. But what I do know is that they don't.

We end up wasting precious time and energy trying to convince someone who blatantly trusts Facebook that they should not. And we use phrases like "a company that's business is to sell your data".

I agree completely with you and after having worked at a large company (Yahoo!) on their security team I can confidently say that your data is safer with a large company than on some small or even self hosted software.

I'm not trying to convince hackers not to hack. I'm saying to not waste time convincing the general population. Scratch your itch and find the niche that actually cares about what you're building and talk their language.