Not the move I expected. POS integration has always been a huge challenge so I guess they're saying their online experience is good enough to shift focus away? It will be interesting to see how this move pans out.
I'm surprised to see this fundraise. They have a strong customer base and I worry when good companies get a huge investments like this and how it could affect the future of the company, it's growth, culture etc.
I was thinking the same thing. A huge round like this has me guessing they've got a hefty plan beyond improving just their current products. Others are mentioning that a shopping cart isn't enough, it's the apps. Maybe they plan on going that route either hiring to build them in house or using this money to buy those apps.