[state]

It's so true. I spend the majority of my time working for a company that sells physical products, and we roll everything ourselves. Managing fulfillment, integrating with accounting, and basic CRM among a medium-sized team is an enormous task that's completely underserved by Shopify (or anyone else for that matter).

Knowing a good handful of other small to medium-sized business owners I know we're not alone in this (as your comment points out), and it makes me all the more eager to open source everything we do. But first, there are bugs to fix.

[soundlab]

+1 I've found that the major bottleneck in all this for SMB's is Intuit's Quickbooks- whose terribly unstable sync/integration capability requires 5 different 3rd party systems just to receive an online order via your e-commerce cart, fill a phone order, input a purchase order received by email/fax..

And that's before you even get to pick/pack/ship an item and sync to your company file in QB, drawn down inventory on hand, send tracking info to your customer and update your CRM...

There seem to be a handful of startup software co's in this space but none can handle the entire picture:

methodintegration.com lettuceapps.com