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by grey-area
4571 days ago
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Many of those channels rely on guiding people to search engines, or at the very least being findable on search engines by name. To take this example, your website is called portrait quilts, the url is http://portraitquilts.com/ - so you do loads of advertising on twitter, print media, word of mouth etc, and people try to find your site. You can try to guide them to a unique url, but often people won't remember urls, but names, and are encouraged to use this method by the blurring of urls and keyword searches in browsers. So they open up their browser, type portrait quilts in the address bar, which redirects to a search, and your website is on page 8 despite being an exact match on the search. Game Over. Seems your other channels are not quite as effective as you thought if google decides to penalise or blacklist your site. If you're off page 1 or 2 you may as well not exist. Of course from Google's point of view, you'll just have to advertise with google, so this doesn't penalise them at all, in fact they are rewarded monetarily for arbitrarily shifting rankings periodically (not that I'm suggesting that they go out of their way to do this, just that the perverse incentive is there). |
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