Interesting that they're opening with a different price model than Seattle's. $299/year and according to GeekWire their groceries are approximately 14% higher than in-store.
I kind of like grocery shopping, especially if it's in a decent store that has enough registers open and where the vegetables aren't molding on the shelves and the cans aren't all dented.
I still use Amazon Fresh in Seattle, but I wish there was an acceptable alternative. I'm seeing the same thing - prices, delivery fees, minimum orders going up, selection constantly decreasing. I can walk to small local groceries and farmer's markets for fresh stuff, but Amazon's still my best option for getting the boring stuff without getting in the car.