[smartwater]

Don't describe it as if everyone should already know what you're talking about. You're not going to sell anything to anyone that way. And you definitely won't sell a service based on "known templates" and doing what everyone else is doing.

I know exactly what they offer, but you are the one selling right now. You can't just say, "I'm selling what everyone else is selling, wanna give me $30/month?"

What makes you different? Why are you better? What are the benefits? What value does it provide and to who?

In B2B, you could charge $200 a month and it wouldn't make a difference -- it's not their money that they are spending. A lot of little things, such as export to PDF, are much more important. Know your customer and know your product.