[bosch]

Can someone answer this question:

From a business perspective why is Google and Facebook getting involved in this and calling for the government to not track users. Won't that just bring more attention to their two business models of... wait for it... tracking users and selling their information?

[arbitrage]

Because their customers are pissed off, and if they don't do something to mollify them, they'll lose money.

Previously, when the customers didn't care, they did nothing to involve themselves with this, and almost certainly aided the government.

It's purely business. Google and Facebook don't have morals, they have a bottom line. You can understand their actions by following the money.