[hustlechris]

Yeah, super curious as to what Apple is cooking in that department, I'm sure they are thinking about it a lot. For now their policy is just to OPT-IN by downloading relevant app and giving it permissions, you will not get spammed by beacons for which you didn't download relevant app.

[dexone]

The recent iBeacon update to the Apple Store iOS app may hint at how Apple wants apps to behave. Basically, it's strictly opt-in, with copious information about the benefits, and obviously, possibility to turn the in-store notification off. I suppose in the future, as the customers get acquainted with the technology, there won't be the need to spell out the benefits, but the opt-in and strict user control are here to stay.