First time I've seen a 'text me a link' signup process, that's really nice for something people probably meet via their desktop first. Anyone else doing this? Any data on how this affects conversions?
I've seen it a few times - and I don't like it. I'd be interested to see how many people use it because I'm sure many would be wary of handing over their personal phone number.
One of the reasons I think the Google Play store does it right. I can install apps to my phone from the Play Store via the web browser. I usually follow a link down from an article, or home page, etc, and then press "install". If I have more than one android device, I can even choose which device it is installed to. My phone then notifies me when the app has completed installation.