[pizza234]

The only way one cannot understand "what the fuss is all about" is by ignoring the context under which all of this is happening.

[sigzero]

Or maybe to understand that it is but one logo in a long tradition of wacky logos.

[narag]

Even with that tradition in mind, you can still understand why it calls the eye.

Filed under "unintentional gallows humor".

[hahainternet]

Or, by being rational and reasonable.