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by sanxiyn 4573 days ago
As I understand this is an outreach program, isn't it?
1 comments

No. An outreach is used to fill in the gap in the services provided by mainstream in order to reach groups who otherwise would not be aware of existing services.

A grant system is intended to convince people to join a program which they are aware of, but for economical reasons would not choose.

One could argue that by creating "buzz", it has a secondary effect that causes outreach. Secondary effects however are not reliable, and using actually outreach to create outreach is to me a much better way than hoping that buzz create outreach.