[petercooper]

I think we might have a different benchmark of meritocracy in this situation. I suspect you're thinking along the lines of coverage and interest being based on how good a company and its ideas are?

My idea of PR being more meritocratic than it once was is based on that it's now more easily possible to do your own PR and to get results based on your efforts. The more effort you put into your PR, the better the results. PR being no different to other disciplines (sales, marketing, development) in this case.

[ojbyrne]

I think I'm just more impatient. "More meritocratic" is probably true, but imho, it's a long way from ideal.