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by bladegash 4572 days ago
Gannett has been trying an interesting concept on some of their web publications (Military Times, Army Times, Etc.). They have certain content that is marked "premium" that requires a subscription. You have three options to view the article: Subscribe on a monthly basis, subscribe for the day, or watch a 15 second advertisement. Watching the 15 second advertisement will give you 24 hours of access to any premium article. I'm sure this is done on other publications as well, but I thought it was pretty smart.