Nothing wrong with it, it's just mildly unpleasant having to scroll through multiple pages, and the membership isn't quite worth it if you only view an article once in a blue moon...
People use "hate" to mean "mildly unpleasant" all the time. "I hate it when i just barely miss the bus" or "I hate it when the package is so hard to open I spill most of the sauce in the process of opening the package" or the like.