In 2001, when George Harrison died
In 2002, when Jimmy Carter won the Nobel Peace Prize
In 2003, when Gregory Hines died
In 2005, when Rosa Parks died
In 2007, when Al Gore received the Nobel Peace Prize
In 2011, when Steve Jobs died
"Think different" was an advertising slogan
for Apple Inc (formerly Apple Computer Inc)
in 1997 created by the Los Angeles office
of advertising agency TBWA\Chiat\Day.