my only gripe with the article is the meaningless title (if you are going for the cool title, at least add a descriptive subtitle) and the videos are now too standards compliant.
If you look through his other blog articles, it's something of a theme with him.
That said: I've encountered a number of otherwise good journos who can't write a headline to save their life. And many more who can't write a decent lede.
That said: I've encountered a number of otherwise good journos who can't write a headline to save their life. And many more who can't write a decent lede.