[gregcohn]

Ptch was incubated at Dreamworks and was a pretty high-profile project internally there. As another commenter noted, it was something along the lines of an instagram video type of app, with very notable enhancements (think the equivalent of instagram filters, powered by dreamworks technology and content).

It was publicly available in the iOS App Store but didn't get much traction. I'm not sure what's left of the team, as I believe all of the original mobile engineers were already poached.