[venomsnake]

Nothing. The people that buy 250 watt, 300mm^2 GPUs to play games will continue to buy them.

[marcosdumay]

Yep, they'll buy from one of them. How will they choose?

I think free drivers will become important. But maybe I'm wrong, and they'll just get the one that consume more watts.

[simplemath]

Battlefield dabbler - my 7970 confirms anecdotally.