[chc]

I think that's attributing malice where a simpler explanation is available. You would be amazed how often people misunderstand the relationships between organizations. People blame Apple for poorly designed Mac and iPhone apps. People blame Google for problems with websites. People blame independent website operators for Google ranking algorithm changes. People will call up and chew out the receptionist at a newspaper for positions taken by its competitor.

It is entirely possible that Joyent was getting a lot of blowback along the lines of "Do you guys really have a guy trying to keep gender-neutral language out of this project you control?" from people who didn't understand that Ben was not a Joyent employee, and thus Joyent felt pressured to publicly distance itself.

The way Joyent did this came across as pretty tasteless, but the idea that it was purely political seems to assume more than is really necessary to explain what we've seen. It seems more likely to me that they just wanted to make themselves look good by setting up Ben as the enemy and they did it in a rather ham-fisted way.