[robobro]

This is a really lousy way of advertising your project. If you're the author of this article, karma-- bro. Picking a few words to associate with a project/product/company/enterprise/whatever SEO buzzword you pick doesn't magically pull $300 or more out of your bank account unless you are paying someone else $300/user/month or more to pick out adwords -- in which case, why the hell are you paying for it yourself?

Does it really cost $300 a month, in any case? I have a hard time imagining that your company is losing ~$3600 on average per customer a year just for assigning keywords to their $SEO_PHRASE. This is not an informative article. It doesn't make anyone's life better. You're just inflating the value of your unnecessary service and trying to make like you're doing a huge service for everyone, when you're not.

[MSM]

You're really, really overthinking this. How much does it cost to assign a word to $SEO_PHRASE? Nothing. How much money magically flies out of their bank account whem they pick up the phone to talk to a customer? Nothing.

However, if they have someone on their payroll making $100k/yr and that employee spends a day with a customer gathering feedback about the product and what the customer would like to see going forward, that's going to be an opportunity cost of ~$300. It's just an investment. They aren't making money right now- they are spending money paying the (hopefully) right people to determine what they can do to (hopefully) maximize their viability later in the product's life.