WebDriver/Selenium? That's not really visual, like some kind of CV/OCR tool like Sikuli would be. It's a nice tool, I would be more inclined to use it if it supported more robust test environment provisioning (eg, if the pull request is a schema migration) and it gave more control over how to define my own tests, like Sauce Labs.
edit: never mind, I realized you're probably using the built in screenshot features with webdriver and just diffing the images.
Can you share any more details on how the image diffing is done? BBC has a github repo called Wraith that uses ImageMagick and PhantomJS to accomplish a similar task (without the awesomeness of on-demand testing environments). Always curious to learn more about how people are solving the GUI testing problem on the web.